Made for Mothers: A Podcast For Moms in Business 48. Claim It, Mama: How Personal Branding Builds Confidence and Cashflow with Kelsey Hogan
This episode is for every mama who's ever wondered if she can really build a business while raising babies and the answer is a bold YES.
Mariah sits down with Kelsey Hogan, founder and CEO of Small Batch Social, mom of two, PR girl turned personal branding mentor, and unapologetic hype woman for ambitious moms. Together, they talk about building magnetic brands, pivoting with purpose, showing up authentically online (even in your Target parking lot), and why your journey—no matter how messy or nonlinear—is your greatest marketing asset.
If you're building a personal brand, stuck in the content hamster wheel, or doubting whether you’re "too late" to make real money doing what you love—this conversation will speak straight to your heart and light a fire in your laptop bag.
In this episode, you'll hear:
- How Kelsey went from PR agency life to infertility blogger to six-figure social CEO
- What it really means to “claim it” when it comes to personal branding
- How to pull magnetic content straight from your own life (messy mom bun included)
- The truth about building a brand as a multi-passionate mom (yes, you can do it all)
- The platforms and tools Kelsey swears by for CEO moms in 2025 (hint: start with Flodesk and Canva Pro)
- Why telling your story is the most underrated marketing strategy
- Tangible advice for moms stuck in content overwhelm, imposter syndrome, or comparison traps
Connect with Kelsey:
- Instagram: @itskels_life
- Website: smallbatchsocialco.com
Ways to Connect Outside the Podcast
- Follow CEO & Founder on Instagram: @mariahstockman
- Follow Made for Mothers on Instagram:@madeformothers.co
- Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership
- SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/