Building With Buyers: Startup Marketing and Growth Fueled By Customers 148 - The 3 Types Of Content You Need For A Creative And Effective Content Strategy (Todd Clouser, Worst Marketer In The World at Lavender)
Todd Clouser is The Worst Marketer In The World at Lavender. He's also Co-Host of the Cheat Codes podcast. Prior, Todd held marketing leadership roles at Refine Labs (demand strategy and research for B2B growth stage startups).
Why would I bring on the worst marketer in the world? I guess a better question to ask is, why would you want to call yourself the worst marketer in the world? Well, maybe you should just listen to this episode.
Will Allred (Co-Founder and COO at Lavender) joined me for Ep. 130 (this was before their next round of funding was announced) and it's called “How We Get 35%-50% Response Rates From Our Sales Emails.”
About Lavender: founded in 2020, 18 people now, and on the funding side they've raised Series A ($13.2M total). A quick description: The #1 sales email assistant. Write better emails, get more replies. 9.9/10 on G2. 10k+ users.
In this episode we cover:
What does “creative” mean to you (HINT: there are 3 types of content and you have to think about the purpose of your content so that you pick the best type);
A lot of people make educational content on LinkedIn but Todd makes entertaining content that actually gets people to chuckle and engage, what's Todd's creative process;
How does that creative process translate into results;
Top 1-2 creative marketing ideas from past roles;
What’s your advice for startups that want to push more on the creative side.
You can find Todd on LinkedIn >> www.linkedin.com/in/toddclouser/
Check out Lavender >> www.lavender.ai/
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