Todd Clouser is The Worst Marketer In The World at Lavender. He's also Co-Host of the Cheat Codes podcast. Prior, Todd held marketing leadership roles at Refine Labs (demand strategy and research for B2B growth stage startups).

Why would I bring on the worst marketer in the world? I guess a better question to ask is, why would you want to call yourself the worst marketer in the world? Well, maybe you should just listen to this episode.

Will Allred (Co-Founder and COO at Lavender) joined me for Ep. 130 (this was before their next round of funding was announced) and it's called “How We Get 35%-50% Response Rates From Our Sales Emails.”

About Lavender: founded in 2020, 18 people now, and on the funding side they've raised Series A ($13.2M total). A quick description: The #1 sales email assistant. Write better emails, get more replies. 9.9/10 on G2. 10k+ users.

In this episode we cover:

What does “creative” mean to you (HINT: there are 3 types of content and you have to think about the purpose of your content so that you pick the best type);

A lot of people make educational content on LinkedIn but Todd makes entertaining content that actually gets people to chuckle and engage, what's Todd's creative process;

How does that creative process translate into results;

Top 1-2 creative marketing ideas from past roles;

What’s your advice for startups that want to push more on the creative side.

You can find Todd on LinkedIn >> www.linkedin.com/in/toddclouser/

Check out Lavender >> www.lavender.ai/

For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review!

And whenever you’re ready, there are 3 ways I can help you:

1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com

2. Sign up to get my monthly newsletter where I’m sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba

3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcasters.spotify.com/pod/show/anna-furmanov

You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov