Roger Dooley talks about how eliminating friction at work can lead to better productivity.

— YOU'LL LEARN —

1) The cardinal rule of friction.

2) How to reduce the friction of meetings.

3) How mistrust creates friction.

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— ABOUT ROGER —

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He is behind the popular blog, Neuromarketing, as well as a column at Forbes.com.

He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.