This week on the podcast Brent sits down with Judith Ann Garretson Folse, Department Chair, and John Ballentine, the sales program director, both from the Department of Marketing at the Walton College. The conversation focuses on the importance of sales skills in both your professional and personal life. Judith and John discuss their passion for creating opportunities for students to succeed in the marketplace by honing their sales abilities. The conversation also covers how the Walton College's sales program and sales competition, with its rich blend of academic and practical experience, is set apart from others. They also discuss their vision for the sales program and the potential for growth, underscoring the importance of sales in every aspect of commercialization and product marketing.