Demand Efficiency
Mutiny Head of Marketing Uses Revenue Orchestration To Transform Buyer Signals Into Buying Decisions
Podcast Summary
In this conversation with Ryan Narod, Head of Marketing at Mutiny, he talks about revenue orchestration. Today, you’ll hear about the strategies and tactics Ryan has used, orchestrating team structures, keeping the teams in sync, running regular experiments, approaching measurement, and what Ryan would’ve done differently.
Prior to joining Mutiny, Ryan has served in numerous marketing roles, including as the Product Marketing Manager at Google, and Head of Marketing at Radar, as well as serving as a contributor to TechCrunch and Advisor at AudiencePlus.
Episode Outline
[05:27] Strategies and tactics
[09:01] Orchestrating the team structure
[11:30] Keeping teams in sync
[13:33] Running experiments
[15:10] Measurement
[17:08] What would Ryan do differently?
[18:49] Mutiny’s motion
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