"Age of Miracles"

Lithic's New Customer

Aug 12, 2021
Discover Lithic, formerly Privacy.com, a card issuing company that has seen remarkable success with its API-driven infrastructure. Explore Lithic's pivot under the framework of 'The Amazon Tax' by Ben Thompson. Dive into their high fixed costs, primitive-building strategy, and increasing returns to scale. Learn about embedded finance and how Lithic's API enables direct payments and real-time card generation. Also, explore the card program services of Lithic, Stripe, Galileo, and Marquette.
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1
Introduction
00:00 • 4min
2
Amazon's Strategy and Introduction of Lithic
04:17 • 14min
3
Investing in High-Fixed Costs and the Concept of Primitives
18:08 • 3min
4
Building Infrastructure and Launching Privacy Card Issuing API
21:02 • 7min
5
Exploring Embedded Finance and Lithic's Role in the Issuer Processor Market
28:06 • 3min
6
Card program services and their focus areas, use cases, flexibility, and pricing
31:31 • 10min