
The Iced Coffee Hour Housing Expert: Everything You’ve Been Told About Real Estate Is WRONG! | Ken McElroy
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Nov 23, 2025 In this engaging discussion, Ken McElroy, a seasoned real estate investor and author, shares insights from his extensive experience owning thousands of apartment units. He debunks common money misconceptions and emphasizes the importance of cash flow over paper equity. Ken highlights upcoming opportunities in the market due to construction debt and new supply challenges. He also discusses the ethics of property ownership, the sustainability of current home prices, and offers advice on how to break into real estate without money.
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You Don't Need Cash To Start Investing
- Ken McElroy says the biggest misconception about money is thinking you need it to invest.
- He argues you must find high-value assets first, then source debt or equity to buy them.
Buy Broken Assets You Can Fix
- Find assets with forced value-add (broken things you can fix) rather than hoping for market appreciation.
- Then go find the money via debt or equity to execute the turnaround.
Debt-Led Building Created Today's Glut
- High construction during cheap-debt years produced a large apartment supply glut now facing higher rates.
- That creates buying opportunities today and shortages again once permits drop off.




