Breaking Through in Cybersecurity Marketing Bots, Brands, and Big Mergers: Sarah Acker on HUMAN Security’s Marketing Playbook
Episode Summary:
Ask Sarah Acker about her team at HUMAN Security, and you won’t just hear “brand” or “demand gen.” You’ll hear humans, cyborgs, and bots. That playful framing comes straight from how she describes the groups on her team, showing her mix of structure and creativity in cybersecurity marketing.
In this conversation, Sarah walks us through HUMAN Security’s transformation from White Ops into a cybersecurity company, the realities of merging with PerimeterX, and why she believes the best marketing is equal parts “pretty” and “gritty.” Along the way, we cover FBI investigations, a Halloween parade float, and the persistence of old logos that still turn up on invoices years after a rebrand.
If you’ve faced the challenges of rebrands, mergers, or balancing creativity with effectiveness in cybersecurity marketing, Sarah’s stories offer a clear look at what it takes to make it work.
About Sarah:
Sarah Acker is the SVP, Global Head of Marketing at HUMAN Security. She joined the company when it was still known as White Ops and has been part of its evolution into cybersecurity, including the acquisition and integration of PerimeterX.
Before HUMAN Security, Sarah was Head of Brand Experience and Partnerships at iCrossing, a Hearst-owned digital agency, and Director of Marketing at ALTZ Investment Strategies LLC. Earlier in her career, she worked across industries, including health and wellness, beauty, fashion, fintech, real estate, and media, before moving into cybersecurity.
Follow Sarah on LinkedIn
🔗 Links & Resources:
- Check out HUMAN Security’s website
- HUMAN Security: 3ve: The Long Game
- The Hunt for 3ve (White Paper)
- Dark Reading Coverage: Google, White Ops, and Industry Players Dismantle 3ve
- HUMAN Security Press Release: BADBOX 2.0 Scheme Exposed
- HUMAN Security Blog: BADBOX 2.0 Disruption Report
- SecurityWeek: BadBox Botnet Powered by 1 Million Android Devices Disrupted
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