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Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond
Tinashe
Aug 13, 2024
Tinashe, a groundbreaking pop artist, is reshaping success in the music industry. She shares insights on her evolution from the hit '2 On' to her latest track 'Nasty' and discusses her journey to independence after leaving her major label. Tinashe emphasizes the importance of a dedicated fanbase and maintaining artistic integrity in the competitive music landscape. She also reflects on her early career in film, working with Tom Hanks, and the connection between acting and music, showcasing her multifaceted talent.
50:04
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Quick takeaways
- Tinashe's transition to independence allowed her to reclaim creative control and prioritize artistic authenticity over commercial success.
- By breaking her music into a trilogy format, Tinashe enhances listener engagement while highlighting lesser-known tracks from her expansive collection.
Deep dives
The Evolution of Tinashe's Career
Tinashe transformed her career by transitioning from a major label to independence, emphasizing the greater creative control she gained through this move. Initially rising to fame with hit singles like '2 On,' she chose to deliberately release music that would resonate deeply with her dedicated fanbase rather than focusing solely on commercial success. By leaving her label in 2019, Tinashe wanted to avoid the compromises that often come with working in a larger system and to return to her artistic roots. This decision reflects an emerging trend among artists seeking to reclaim their narratives and financial independence in the music industry.
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Listen to the best highlights from the podcasts you love and dive into the full episode