Can you communicate effectively what is is you do in a way that establishes you and your business as an irreplaceable value to those who could buy from you?
If you haven’t already, begin to make a list of all the things your clients would lose if they didn’t have you as a business partner. Here is the kicker, you can’t list anything that someone else is doing or can do. What do you do that is unique and irreplaceable in the market?
