Menswear is an industry not known for bragging. Mizzen+Main is trying to change that. The 10-year-old company claims it makes the “Best Damn Dress Shirt” and on this episode of "All Business with Jeffrey Hayzlett," Mizzen+Main President, Ryan Kent, tells us why. The conversation covers more than clothing – they are killing it with content marketing. Hear how they've enlisted a former NFL quarterback (and current FOX analyst) for a series of TikTok videos that have gone viral. Mizzen+Main isn't just relying on quirky videos though. The company uses well-known athletes and TV personalities to spread the word, even making some unusual in-roads with traditional retail. All this promotion is part of Mizzen+Main's strategy to gain a "share of closet."
Learn more about Mizzen+Main: https://www.mizzenandmain.com/
Join the C-Suite Network: https://c-suitenetwork.com/executive-membership
Learn more about your ad choices. Visit megaphone.fm/adchoices
All Business with Jeffrey Hayzlett