To coincide with the start of the Women's Euros and the Africa Women Cup of Nations, Business Daily launches a new series on women, sport and business.
Haley Rosen is a former pro soccer player who now runs the digital sports media company Just Women’s Sports. When she stopped playing, Haley realised she couldn't access even basic information about women's sports, including fixtures, scores and all the other statistics available to those following male sports. Haley tells Sam Fenwick how she set up her digital media platform and secured more than $3.5 million in investment. They also discuss what needs to change to make sure female sporting stars are treated on a par with their male counterparts.
