The Secret Sauce Behind Jack in the Box’s Success – With Ryan Ostrom

What makes Jack in the Box one of the most crave-worthy fast-food brands? In this episode of Branded, host Ben Kaplan sits down with Ryan Ostrom, Chief Customer Officer at Jack in the Box, to uncover the bold marketing strategies, digital innovations, and brand positioning that keep them ahead of the competition.
Ryan reveals how Jack in the Box stays relevant in a rapidly changing industry—leveraging celebrity collaborations with icons like Snoop Dogg, expanding into new markets, and mastering the art of digital loyalty. He also shares insights into the "Craved Strategy," a framework that drives everything from menu innovation to social media engagement.

Whether you're a marketing enthusiast, a fast-food fan, or just curious about how brands build cult-like followings, this episode serves up valuable lessons on staying competitive, connecting with customers, and making a lasting impact.