Erin Cohen, Director, Consumer Insights at Tim Hortons, has spent her entire career in insights. She has a wealth of experience in quick service restaurants and spent a bit of time expanding her experience within the consumer packaged goods space.

In this episode, Erin discusses the back-to-basics approach she’s spearheading at Tim Hortons and how consumers’ routines changed because of the pandemic. You’ll also learn:

The process of setting up an insights function from scratch
Why it’s important to invest in foundational research
What Erin thinks about the customer journey
How the Justin Bieber collaboration came to fruition

It was so great sitting down with Erin this week. And a big thanks to her for being our first guest to take part in our new rapid-fire question section of Dig In.

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Perry Myers, "Spiritual Empires in Europe and India: Cosmopolitan Religious Movements from 1875 to the Interwar Era" (Palgrave, 2021)