Posting Through It 052: The Tradwife Influencers Who Want Your Daughters Young and Fertile feat. Madeline Peltz
Nov 10, 2025
Madeline Peltz, a researcher and forthcoming author, explores the world of right-wing female influencers, dissecting their recruitment of young women into the MAGA movement. She discusses Erica Kirk's rise through Turning Point USA, blending societal expectations with influencer culture. The conversation dives into figures like Alex Clark, who pushes traditional family ideals while remaining child-free, and Riley Gaines, an anti-trans activist. Peltz also critiques the 'tradwife' trope, revealing its disconnection from real women's lives and the contradictions within conservative gender roles.
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Female Influencer Surge After Dobbs
- The right-wing female influencer ecosystem surged after Dobbs as conservatives raced to win young women.
- Influencers package gendered messaging and lifestyle content to normalize anti-abortion, pro-family politics.
Measure Impact By Life Choices Not Polls
- Measure influence beyond polls by tracking delayed family formation and workplace choices among young women.
- Cultural shifts and reproductive policy change shape long-term demographic and labor outcomes.
TPUSA's Conference Recruitment Tactics
- Turning Point USA runs high-production conferences and personally recruits young women through campus outreach.
- A field rep messaged college followers and paid travel to bring new attendees to the Young Women's Leadership Summit.
