The SEO Mad Scientist The SEO Vault Episode 158 - The Importance of Having Optimized URLs
The SEO world is always changing. Google is constantly adjusting to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. We are always trying to improve our expertise as a company and individuals. We hope to share our experiences and challenges in this journey.
We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information.
This Week's Podcast features Chaz Edwards, Mike Milas, and Bucky Helms.
- Weekend deal: Get 15% off the first month of monthly GBP campaigns using code 15offGBP.
- The Service Area Business bug has been fixed
- Google Really Wants You To Avoid Changing URLs Just For SEO Reasons
- Google: We Won't Penalize For Keyword-Stuffed URLs
- Google: There Is No Percentage To Measure Duplicate Content
4:30 Web 2.0 Ranker Weekly Update
- We will have Terry Samuels as the special guest on next week’s episode of the Vault.
- We have two new case studies out for our linkbuilding and monthly GBP campaigns:
a. How A Law Firm Increased Phone Calls 414% & Increased Website Visits 351% W/ GBP Monthly Campaign: https://web20ranker.com/how-a-law-firm-increased-phone-calls-414-increased-website-visits-351-w-gbp-monthly-campaign/
b. How A Law Firm Increased Organic Users By 77.45% & Organic Traffic By 63.58%: https://web20ranker.com/link-building-increases-organic-traffic-users/
- Weekend deal: Get 15% off the first month of monthly GBP campaigns using code 15offGBP.
- We have added the Local Reporting Suite to the monthly GBP campaigns.
13:54 SEO News For The Past Week
- Google September Core & Product Reviews Updates Both Finished Rolling Out On September 26th
- Did Google Local Service Ads Remove License Numbers?
- Google Posts Submit Button Not Working For Some
- The Service Area Business bug has been fixed
Google Says
- Google Really Wants You To Avoid Changing URLs Just For SEO Reasons
- Google: We Won't Penalize For Keyword-Stuffed URLs
- Google: If You Don't Know If Your Content Is Expertly Written, Then It Is Not
- Google: There Is No Percentage To Measure Duplicate Content
SEO Discussion
17:21 How the Service Area Business bug affected rankings
22:41 The importance of having optimized URLs
29:07 SEO Mad Scientist Update
Q&A
25:19 I have a problem where I only have ~300 pages, and all of a sudden, there are 15,000 non-index URLs (most of them are parameter queries, such as sorting order). I believe this is the reason rankings are dropping. Can someone lead me in the right direction to begin fixing this issue?
Join us every week for the latest SEO news and Q&A session with Chaz, with his group of panelists, where we try to answer all your SEO Questions.
Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.
Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.