Francisco Quevedo: Bridging Global Challenges and AI at the Rucker Center

Jul 1, 2025

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In the AI Risk Reward podcast, our host, Alec Crawford (@alec06830), Founder and CEO of Artificial Intelligence Risk, Inc. aicrisk.com, interviews guests about balancing the risk and reward of Artificial Intelligence for you, your business, and society as a whole. Podcast production and sound engineering by Troutman Street Audio. You can find them on LinkedIn and at troutmanstreetaudio.com. You can hear the difference.

Francisco Quevedo, Executive Director of the Rucker Center for Marketing Advancement and an assistant professor, shares his compelling journey from a successful businessman in a socialist regime to an academic leader in the United States. The episode delves into the importance of strategic planning and marketing analytics, where Francisco emphasizes using AI as a co-pilot in decision-making processes. Key topics include the challenges of unequal development in global economies and the role of AI in bridging gaps in technology access. Francisco also discusses the ethical considerations in adopting AI in academia and business and highlights the potential of AI in enhancing consumer experiences.

Summary:

Guest Background: Francisco Quevedo is the Executive Director of the Rucker Center for Marketing Advancement and an assistant professor and senator at the same institution.
Strategic Planning: Francisco emphasizes the importance of strategic planning and marketing analytics, with a focus on consumer delight.
AI in Consulting: He uses AI as a co-pilot in consulting to assist with research and strategy development, maintaining the need for human oversight.
Unequal Development: Francisco discusses the concept of unequal development and the need for developing countries to embrace technological advancements like AI.
Ethics & AI: He addresses ethical considerations in AI use, advocating for its responsible integration into both educational and corporate strategies.

Companies/Organizations:

Rucker Center for Marketing Advancement
DuPont
Liberty Mutual
Global AI Ethics Institute
Artificial Intelligence Risk, Inc.

Books:

Unequal Development by Samir Amin

TV Shows:

Altered Carbon