Decoded by Threado AI Jake Mckee - Unpacking lessons from 27yrs of community building experience!
🤙🏻 About the Guest - Jake McKee is the OG Community Guy. He’s been in space since 1996 which was a long time ago Jake. He played a pivotal role in building communities for big brands like LEGO, Apple, Southwest Airlines, Canon etc.
🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.
🤙🏻 Timestamps
00.00 - Introduction to the podcast and the guest
03.37 - Jake’s tale of community from 1996
07.05 - Educating the industry about community in 90s
12.54 - Pulling off in-person community events like a road show
20.19 - Building community in the early days
29.06 - Blending product and community world together
39.14 - Identifying champions in your community
46.48 - Incentivising the community members at Lego
55.28 - Building a product insights program for early stage brands
01.00.58 - Product first vs Community first company
01.09.57 - Building community to empower business
01.12.39 - Jake’s advice to young community builders
01.15.22 - Outro to the podcast
🤙🏻 Resources from the Podcast
🤙🏻 Where to find Jake mckee - https://www.linkedin.com/in/jakemckee/
🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20