Geoffrey Moss, a Sociology Professor at Temple University, examines the subcultural lives of Philadelphia's hipster baristas. He discusses how middle-class youth embrace low-wage coffee jobs for artistic freedom but face challenges from class and gentrification. Grazia Ting Deng, a Brandeis Lecturer, explores the rise of Chinese-managed coffee bars in Italy, a shift shaped by immigration and economic changes. Both guests reveal how coffee culture serves as a dynamic landscape reflecting broader social and cultural shifts.
The hipster subculture among baristas in Philadelphia exemplifies the intersection of creative expression and the challenges of low-wage employment amid gentrification.
The rise of Chinese-managed coffee bars in Italy reflects shifting cultural norms and challenges traditional social dynamics within urban coffee culture.
Deep dives
The Evolution of Coffee Shops
Coffee shops have transitioned from vibrant social hubs to quieter spaces where individuals often work alone on laptops. Historically, coffee houses in 17th and 18th century England were lively venues for political and artistic conversations, playing a substantial role in social discourse and even revolutions. However, in modern society, the rise of electronic communication has reduced these spaces to environments where people are co-present yet disconnected, often focused on online activities. This shift highlights a significant change in the cultural significance of coffee shops, reflecting broader social transformations in urban environments.
Baristas and Hipster Culture
Baristas in specialty coffee shops are often seen as representatives of hipster subculture, a term that has evolved over decades to signify a specific social identity. Initially associated with black jazz musicians in the 1940s, the term has morphed to encompass various alternative lifestyles while becoming a pejorative for a certain type of consumerism. The contemporary baristas, predominantly middle-class and educated, occupy a unique position where their work reflects both an affinity for artisanal coffee and the challenges of low-wage employment. They embody a blend of aspirations and contradictions, often struggling to maintain a truly alternative lifestyle while constrained by economic realities.
Gentrification and Coffee Culture
The relationship between coffee shops and urban gentrification is complex, as coffee shops play a role in attracting wealthier residents while also displacing existing communities. Baristas often find themselves in gentrifying neighborhoods where they experience a dichotomy between their progressive, hip identities and the negative impacts of gentrification on class and racial equity. Despite their low-wage employment, many baristas feel guilt about being part of a process that exacerbates inequality, deeply affecting their sense of belonging and community. This contradiction illuminates the broader socioeconomic issues at play in contemporary urban life, highlighting how employment in coffee shops intersects with issues of cultural and economic displacement.
Urban baristas in a US city and Chinese managed coffee bars in Italy.
Laurie Taylor talks to Geoffrey Moss, Professor of Instruction in the Department of Sociology, Temple University, about the subcultural lives of hipsters who are employed in Philadelphia. Such young people have taken low-wage service sector jobs, despite their middle-class origins and educational background, because they enjoy the city's hipster subculture. Working within cool, noncorporate coffee shops with like minded colleagues blurs lines between work and leisure. For those that are artistic, barista life has provided a flexible work schedule which allows time for creative pursuits. But this new research suggests that these subcultural lives are now greatly diminished by class, race and gentrification.
Also, Grazia Ting Deng, Lecturer at Brandeis University's Department of Anthropology, explores the paradox of “Chinese espresso". The coffee bar is a cornerstone of Italian urban life, with city residents sipping espresso at more than 100,000 of these local businesses throughout the country. So why is espresso in Italy increasingly prepared by Chinese baristas in Chinese-managed coffee bars? Deng investigates the rapid spread of Chinese-owned coffee bars since the Great Recession of 2008 and draws on her extensive ethnographic research in Bologna. She finds that longtime residents have come, sometimes resentfully, to regard Chinese expresso as a new normal and immigrants have assumed traditional roles, even as they are regarded as racial others.
Producer: Jayne Egerton
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