

Coffee Culture
Sep 10, 2024
Geoffrey Moss, a Sociology Professor at Temple University, examines the subcultural lives of Philadelphia's hipster baristas. He discusses how middle-class youth embrace low-wage coffee jobs for artistic freedom but face challenges from class and gentrification. Grazia Ting Deng, a Brandeis Lecturer, explores the rise of Chinese-managed coffee bars in Italy, a shift shaped by immigration and economic changes. Both guests reveal how coffee culture serves as a dynamic landscape reflecting broader social and cultural shifts.
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Hipster Evolution
- The term "hipster" originated in the 1940s, referring to Black jazz musicians.
- It later evolved to encompass white countercultural rebels and, eventually, mainstream professionals adopting hipster aesthetics.
Third Wave Coffee
- Specialty coffee shops, part of the "third wave", prioritize high-quality, sustainable coffee and unique atmospheres.
- They contrast with corporate chains and earlier waves of coffee culture.
Barista Motivations
- Baristas are drawn to the job for various reasons, including flexible hours for artistic pursuits and a "hip" work environment.
- Many baristas are college-educated and from middle-class backgrounds.