Business Daily Is the B Corp bubble about to burst?
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Aug 14, 2025 B Corps are supposed to reflect social and environmental responsibility, but is their significance waning with nearly 10,000 companies onboard? As multinational giants join the fold, concerns about the dilution of the B Corp value arise. Critics worry about the integrity of these certifications, questioning whether larger companies truly commit to ethical practices or merely exploit the label. The challenges of maintaining certification standards and the balance between growth and integrity are also crucial topics, as businesses face potential loss of their B Corp status.
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B Corp Is A Holistic Certification
- B Corp certification evaluates a company's overall practices, not just one issue like fair trade or living wage.
- B Lab presents the certification as a holistic assessment across environment, workers, suppliers and society.
Small Roastery's Careful Process
- Lisa Lawson describes Dear Green Coffee's roasting process and care for flavour preservation.
- She links product quality and ethical sourcing as part of the business's responsibility.
Tension Over Multinationals Joining
- Some long-standing B Corps argue the movement diluted as large multinationals joined.
- Critics say certification of subsidiaries masks wider corporate harms across parent companies.