President Zelensky knows how to work a medium to his advantage.

Volodymyr Zelensky, then a comedian playing the president of Ukraine in a TV series, won the very first season of the popular dancing show in 2006. Now he is winning the PR war against Russia by strategically sharing 'selfie' videos filmed from a smartphone.

In this episode, why the 'selfie' is a powerful weapon for anyone in battle.

Mention in the Episode

Molly McPherson on TikTok @mollybmcp
"I think I have found my favorite clip ever for media training." - @mollybmcp

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© Molly McPherson 2022

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178: Why Zelensky’s ‘Selfie Game’ is Helping Ukraine Win the PR War Against Russia