More Cheese Less Whiskers Ep041: Jamie Smart - Revisited
Welcome back to the More Cheese Less Whiskers Podcast. My name is Dean Jackson and today we have a More Cheese Less Whiskers first as we welcome back Jamie Smart.
This is the first time we've had an update episode. If you remember Jamie is the author of two books, Clarity and Results. I’ve enjoyed both of them and this episode is a follow up to episode 009 where we dived in the details and planned for the book launch of Results.
We talked about some out of box ideas on how to market on a local basis, a national book launch. All to support Jamie’s goal of getting on the Sunday Times list, the UK equivalent of the New York Times bestseller list.
We came up with some really great ideas and Jamie and his team were able to execute some pretty neat things. He had a lot of great insight about what happened through that whole campaign and we spent the hour talking about the insights and results before talking more about the place of books and the importance of books titles. Specifically in the marketing or the attraction of a book.
I always enjoy my conversations with Jamie. I think you're going to love this episode.
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