Marketing Happy Hour The Power of Podcasting: A Conversation with Cassie + Erica of Marketing Happy Hour
Whether or not you've already thought about starting your own podcast, you'll want to listen in to this episode.
This week, Marketing Happy Hour Co-Hosts Cassie Tucker and Erica Spitzley walk through a mini-masterclass on how podcasting can truly impact your brand or business. They've dug deep into their learnings from their 6+ years of combined experience in the podcasting space to share their most helpful advice around building an effective show, utilizing podcasting in your larger marketing funnel, and growing a community beyond the podcast once you've launched.
Here's a peek at what we cover in this episode:
- The rise of podcasting as a powerful marketing channel, noting that the average American listens to 8 podcast episodes per week
- The unique benefits of podcasting compared to other marketing mediums
- The number one thing that will positively impact your business in 2024 and beyond - and how to foster that through podcasting
- How to build an effective show - a deep dive into defining your audience, narrowing down your podcast's purpose, determining the format of your show, and general best practices for podcast production and optimizing discoverability
- How podcasting can be integrated into your larger marketing funnel to drive leads and sales and stay top of mind for consumers
- Tips for growing your community and measuring the success of your podcast
Grab a drink (and a pen + paper!) and listen in to this week's Marketing Happy Hour conversation!
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