How does "reimbursable value" drive the expansion of the health coaching industry? 

Dr. Sandi, FMCA Founder and CEO, with Leigh-Ann Webster, the Executive Director of The National Board for Health & Wellness Coaching (NBHWC) give an inside view of the Category I CPT code with reimbursable value for the health and wellness coaching industry. The NBHWC recently applied for the Category I code and is set to present its case to the American Medical Association (AMA) CPT Panel Review. 

As a reimbursable service, the health and wellness coaching industry is projected to be widely recognized in healthcare, industries, employee health plans, unions, digital health companies, technology, school systems, government entities, all branches of the military, and entrepreneurial businesses.