Interview with Steven Sashen, Founder of Xero Shoes- Perky Collar Radio Show- Hosted by David M. Frankel

Who would ever want to enter the ultra-competitive shoe industry? Who wants to deal with the necessary shoe inventory or necessary marketing budget needed to compete against other shoe manufacturers? Today's guest, Steven Sashen, a former competitive runner, Founder of Xero Shoes, wanted to create shoes that change people's lives. "Letting your feet do what is most natural. Natural movement is key", explains Steven.  It all started with do-it-yourself sandals in 2009. Now in 2021 Xero Shoes has an incredible line of sandals, snow boots, dress boots, water shoes, hiking, running, casual and performance shoes for both men, women and kids. Most impressive, they all come with a 5,000-mile sole warranty, this compares to a 3-500 mile warranty most other shoe manufacturers offer. These natural movement shoes were created because there are so many nerve endings on the foot, which affects how your brain responds to environments and situations. Plus, the comfort, is second to none. Steven was on Shark Tank during Season 4 and continues to be on the Inc. 5000 list. These shoes look different and FEEL different.   Now with over 500 stores globally carrying Xero Shoes and over $20 million in annual sales, find out why everyone is talking these shoes and sandals.    To shop for these amazing shoes go to www.XeroShoes.com, www.XeroShoes.EU and follow them on Social Media @XeroShoes  Thank you for listening to another episode of the Perky Collar Radio Show. Warmest Regards, David M. Frankel Perky Collar Inventor, Perky, LLC Founder, Perky Collar Radio Show Host, Commercial Real Estate Broker & Business Broker www.PerkyLLC.com, www.BBOTC.net Feel free to join my Entrepreneur Group on Facebook www.Facebook.com/Groups/CharlotteEntrepreneurThinkTank Feel free to learn more about The Fenx and join fellow successful Entrepreneurs https://entrepreneurs-maclackey.thrivecart.com/the-fenx-monthly/?ref=cettsupport Feel free to connect with me on Linkedin www.Linkedin.com/in/DavidMFrankel