Today I’m going to talk about how to set ad set level budgets - and how to distribute your overall budgets across all your ad sets. 

This is a common conundrum when you are setting up campaigns & ad sets -> do you set up a lot of ad sets with very low budgets? This ostensibly lets you test more creatives & audiences.

Or do you set up a very few ad sets with high budgets? This lets you get more data - and more statistically significant data. 

Where indeed is the sweet spot? This episode shows you how to think about this. We also look at:

-> The relationship between target CPA and ad set budgets.
-> How to think about campaign budgets for a CBO.

See here the spreadsheet template from the video that you can make a copy of and use. http://bit.ly/AdSetBudgeting

Check out the full transcript and show notes here:
http://mobileuseracquisitionshow.com/episode/how-to-set-ad-set-level-budgets/

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