Rune-Christoffer is an impressive person. In addition to being almost 10ft tall, he led the Vegetarian Society of Denmark’s efforts in getting the Danish government to invest over 110 million Euros in plant-based foods and develop an Action Plan to boost plant-based foods in the country.

Given this is one of the most significant policy wins the animal advocacy and plant-based movement has seen in recent years, we chat about how they built the political will to achieve this. We speak about the importance of building coalitions, developing relationships with politicians, and even engaging with the animal agriculture industry. We also speak about their plans to scale this work in the EU so stick around to the end if you want some optimistic and ambitious next steps.

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