Dive Club 🤿 Why Rive is a big deal for the future of design
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Feb 2, 2026 
Guido and Luigi Rosso, twin founders of Rive and longtime design–engineering builders, discuss building a new interactive graphics format and runtime. They cover how Rive powered Spotify Wrapped, rebuilding graphics pipelines from first principles, motion-led interactivity, lightweight runtimes, scripting and data binding, and ambitions beyond V1.
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Spotify Wrapped Proved Rive At Scale
- Spotify Wrapped's Rive-built experience was a cultural breakout that validated Rive at scale.
- Guido and Luigi described fast iteration and public recognition as a watershed moment for Rive adoption.
Rebuild The Pipeline, Not Just The Editor
- Rive is solving the long-standing gap between design assets and runtime code by rebuilding the graphics pipeline.
- They intentionally created a new format, editor, and renderer so designers work in the same constraints as engineers.
Motion As A Core Format Principle
- Motion was a requirement because Rive's format must describe changing state each frame, not static frames like video.
- That interactivity-first approach enables dynamic UI, components, and characters to change state continuously.