Beyond The Systems Podcast | Business Systems & Growth Strategies For Your Online Business Lead Generation, Selling, and Scaling as a Service Provider With Mills Gray [Ep 63]
Jan 28, 2025
Mills Gray, a seasoned business coach with over 16 years of experience, shares her journey from scuba instructor to lead generation expert. She emphasizes the importance of splitting your week into lead gen, selling, and serving to avoid burnout. Mills reveals how collaborations can drive growth more effectively than frequent social media postings. She also offers insights into creating effective lead magnets and adapting content for different audience types, while discussing the significance of embracing automation to enhance efficiency. Tune in for actionable strategies!
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From Scuba To Coaching
- Mills left the UK to be a scuba dive instructor and later co-ran a painting-holiday retreat business with her dad.
- COVID collapsed travel and pushed her into coaching and marketing full-time, where she found her niche.
Split Your Week Into Thirds
- Split your week into thirds: one for lead generation, one for selling, and one for serving clients.
- This prevents feast-or-famine cycles and forces consistent lead-generation habits.
Grow Faster With Collaborations
- Use collaborations to grow organically by partnering with non-competitive businesses that share your ideal client.
- Prioritize speaking, podcast guests, workshops, and joint offers over solo daily posting.