
FT News Briefing Netflix gambles on gaming and podcasting
Jul 21, 2021
Netflix is facing a subscriber slump in North America despite gaining new members elsewhere. The company is making bold moves into podcasting and gaming to enhance retention strategies. Meanwhile, UBS launches a unique investment portfolio focused on women-led hedge funds. The rising demand for lithium from the electric vehicle market sparks competition between the London Metals Exchange and CME Group to establish standardized pricing. Not to be overlooked, a legal dispute in France raises questions about consumer ratings and industry transparency.
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Netflix's New Strategy
- Netflix's subscriber growth has plateaued in established markets.
- They are exploring podcasts and gaming to improve user retention and engagement.
Netflix's Foray into Gaming and Podcasts
- Netflix has experimented with games and podcasts based on "Stranger Things."
- This strategy aims to retain subscribers between new series releases.
UBS Invests in Women-Led Hedge Funds
- UBS launched a portfolio, "Carmen," investing in women-run hedge funds.
- This comes as investors show increasing interest in funds managed by underrepresented groups.
