Who's winning the AI race in sport?

The SportsPro Podcast goes on the road to London Stadium for SportsPro AI 2025, where Sam Carp, Ed Dixon, Steve McCaskill and Josh Sim take the pulse of a rapidly shifting tech landscape. From the battle for AI leadership to the challenges of stitching together multi-technology partnerships with major leagues, the team reflect on the biggest talking points from the day. 

Recorded on-site, the episode also features perspectives from some of the event’s headline speakers, including the IOC’s head of AI, Microsoft’s worldwide strategy director, and the Premier League’s director of digital media and audience development.

And stick around until the end to see the moment the SportsBizBlitz crowns a new winner - and the old title holder’s reaction to being dethroned in dramatic fashion.