Orange's Samir El Rashidy: The MSI Difference

In this episode, recorded in October, Light Reading's Kelsey Ziser and Phil Harvey are joined by Samir El Rashidy, the director of enterprise services at Orange Business Services. The Light Reading podcast has covered Orange Business Services (OBS) before -- in late July we interviewed John Isch about the carrier's SD-WAN services. This podcast episode picks up from that earlier discussion and gets deeper into enterprise services. El Rashidy discusses the OBS approach to Multisourcing Service Integration (MSI) and talks about how OBS positions itself to help enterprises choose the right network services and technology suppliers. Ziser, Harvey and El Rashidy also discuss the challenges and opportunities for Orange Business Services as it acts as both a service provider and a service integrator. El Rashidy cites examples of big multinational enterprise customers like Sony and Siemens and elaborates on how the OBS MSI approach is working for them.

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