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How will Sunak and Starmer run their election campaigns?
Jan 6, 2024
Fraser Nelson and Katie Perrior discuss the challenges of running election campaigns. They analyze the abilities of Rishi Sunak and Keir Starmer, Conservative strategies attacking Labour and showcasing achievements, and Rishi Sunak's campaign strategy and the influence of David Cameron.
15:26
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Quick takeaways
- The Conservatives aim to portray Rishi Sunak as a hardworking achiever with a retail proposition, while Keir Starmer's strategy of presenting himself as a moderate with a Project Hope campaign has been effective, leaving the Conservatives struggling to counter his lead.
- Incumbent governments like the current Conservative government face challenges in reinventing their image for another campaign, especially when defending their own record becomes problematic; adaptability and seizing opportunities are crucial for success in a campaign.
Deep dives
Conservatives' Election Strategy: Retail Proposition and Talking Up Labour Risks
The Conservatives are strategizing for the upcoming election campaign by focusing on a retail proposition and emphasizing the risks associated with Labour. Rishi Sunak, aiming for a similar retail offer to previous campaigns, intends to project himself as a hard worker who gets results. He may highlight reduced levels of small boat crossings and falling mortgage rates. However, portraying Keir Starmer as an extremist or demonstrating significant differences in protecting the country may prove challenging. Additionally, Starmer's strategy of presenting himself as a moderate with a Project Hope campaign has been effective, leaving the Conservatives struggling to counter his lead.
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