Conservatives' Election Strategy: Retail Proposition and Talking Up Labour Risks

The Conservatives are strategizing for the upcoming election campaign by focusing on a retail proposition and emphasizing the risks associated with Labour. Rishi Sunak, aiming for a similar retail offer to previous campaigns, intends to project himself as a hard worker who gets results. He may highlight reduced levels of small boat crossings and falling mortgage rates. However, portraying Keir Starmer as an extremist or demonstrating significant differences in protecting the country may prove challenging. Additionally, Starmer's strategy of presenting himself as a moderate with a Project Hope campaign has been effective, leaving the Conservatives struggling to counter his lead.