Despite trying to do our best every day in customer experience or any other facet of business, we often run up against a wall. We focus all of our energy on performance, and by doing so, our results can actually decrease.

But why would that happen?

Eduardo Briceno, TEDx presenter and author of The Performance Paradox, believes it’s because so many of us are stuck in a fixed mindset. Despite aiming for growth, we don’t properly cultivate a growth mindset in order to help us achieve it. We’re continually putting our best effort into less effective practices, so our results don’t improve.

Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future.