

Stuff twinned with Trade Me, NZME rings the changes at the top
Jun 7, 2025
Sinead Boucher, owner and CEO of Stuff, discusses recent strategic shifts in New Zealand media, particularly the merger with Trade Me and NZME's leadership overhaul. She dives into the implications of these partnerships for journalism quality and editorial independence. The conversation touches on the challenges of media funding and growth opportunities amid shareholder pressures. They also explore public reactions to risky sports, including a hilarious segment on the thrills of cheese racing, revealing the fine line between glory and danger.
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Property Platforms Fuel Media Revenue
- Both Stuff and NZME are focusing on profitable property platforms at the heart of their businesses.
- This shift shows how property ads and platforms are crucial revenue sources for modern news companies.
OneRoof’s Rising Value
- NZME’s online property platform OneRoof posted a 50% leap in revenue last year.
- This platform is possibly worth more than all other NZME media assets combined.
Grennan's Agitator Ambitions
- James Grennan, a Canadian shareholder, sought to challenge NZME's management and influence editorial.
- He compared himself to an ice hockey 'agitator' aiming to shake things up in the company.