The Pursuit of Scrappiness 202. Tax Expert Reveals How Startups Can Take Advantage of Tax Opportunities, Where the Baltics Rank in Competitiveness Globally & How to Use Niche Content to Build Your Personal Brand w/ Janis Taukacs (Sorainen)
May 13, 2025
Janis Taukacs, a seasoned tax advisor and partner at Sorainen, shares his insights into navigating complex tax systems, especially in the Baltic region. He discusses how Estonia and Latvia are ranked for their favorable tax structures, making them attractive for startups. Janis also highlights content creation's vital role for professionals, leveraging his own experience with the 'Tax Stories' blog and podcast. Additionally, he tackles the challenges of remote work on global taxation, emphasizing the need for clear strategies in an evolving landscape.
AI Snips
Chapters
Transcript
Episode notes
Podcasting Sparked During COVID
- Janis started his Tax Stories podcast during COVID inspired by Seth Godin's workshops.
- Podcasting transformed his business and opened new global connections.
Leverage Content for Business Growth
- Creating useful content sets you apart from competitors and builds unexpected business value.
- Content creation fosters valuable connections and recognition internationally.
Baltics Lead in Tax Competitiveness
- Baltic tax systems rank top globally for corporate tax competitiveness, especially Latvia and Estonia.
- Their deferred corporate tax until profit distribution provides a major advantage for startups.