Side Hustle School Ep. 3034 - Q&A: “How can I incorporate activism into my brand without seeming performative?”
Apr 22, 2025
Can activism and business coexist authentically? This discussion navigates the balance between effective branding and genuine commitment to sustainability. It emphasizes the significance of transparency in aligning your brand with your values. Learn how to engage with your audience without falling into the trap of performative activism. This insightful conversation encourages integrity while promoting a product that truly reflects your beliefs.
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Prioritize Product Quality First
- Lead with your product's quality, not activism, to build a credible brand.
- Ensure your product delivers real value and effectiveness before focusing on activism messaging.
Action Before Messaging
- Take tangible actions that reflect your commitment to sustainability before promoting them.
- Let your authentic efforts speak louder than marketing messages to build long-term trust.
Embrace Transparency
- Be transparent about your sustainability efforts including ongoing improvements.
- Share honest updates to earn respect and show commitment, even if you're not perfect yet.