In this episode, Gianna and Maria are joined by Liam Barnes, Head of Demand Generation & Programs at Bionic, to talk about his transition from SEO to Demand Gen and why he thinks SEO is a ‘confused industry.’ Liam explores the need for more intentional and strategic SEO practices, shares his tips for capturing buyers that are lower in the funnel, and why he chooses not to invest in paid search/PPC. Lastly, he shares his key marketing tools as well as his favorite BBQ restaurants in Texas…plus much more!

Guest Bio:

Liam Barnes is the Head of Demand Generation and Programs at Bionic, an Application Security startup. He has previously worked at Harness and consulted for companies like Sumo Logic.

Links:

Check out Liam’s key tools Metadata and Clearbit, as well as Canva, LinkedIn, Zapier, and Slack

Get your ‘Liam approved’ Texas BBQ fix at Terry Black’s, Roady’s truck stops, and Snow’s

Stay in touch with Liam Barnes on LinkedIn and Twitter, and listen to his podcast

Connect with Gianna on LinkedIn

Connect with Maria on LinkedIn

Follow the Cybersecurity Marketing Society on Twitter or learn more at the Cybersecurity Marketing Society website

Hear more episodes from Hacker Valley Media and the Breaking Through in Cybersecurity Marketing Podcast

Actual Demand Gen with Liam Barnes