LLM's, Prompting, Automating & Cheating with AI | E88

In this episode, we’re ditching the basic bitch prompts and going deep on real AI power for marketers. Emma and Ruta unpack everything from prompt engineering to custom GPTs to automated workflows—so you can stop treating AI like a toy and start using it like a pro.

We get into:
 ✅ The AI lingo you actually need: models vs. providers vs. platforms vs. benchmarks
 ✅ Prompt engineering 101: zero-shot, few-shot, meta-prompts & when to use “reasoning”
 ✅ Building your own Custom GPTs—for content, strategy docs, coaching & more
 ✅ Automations that turn transcripts into blog posts, spreadsheets into insights
 ✅ Data cleaning, contract checks & process docs—all without lifting a finger
 ✅ Picking the right model: why cheaper LLMs sometimes outscore GPT-4 on copy
 ✅ AI as your personal CMO-mentor: role-plays, feedback loops & impulse checks
 ✅ Content audits, gap analyses & campaign plans—instant, AI-powered QA

If you’re tired of treating AI like a magic wand—or you’re ready to stop copy-pasting prompts and start building real AI-driven workflows—this one’s for you.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. 

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.