As much as many people have seen significant ROI from LinkedIn (connections, conversations, and leads), I'm beginning to see some people explore other social media platforms.
It could be that LinkedIn is getting busier and/or that people see potential to make connections on places like Twitter, Tik Tok, and Instagram.
To get an insider's view of the landscape, I talked with Marcus Schaller, who recently shifted some of his social media time to Twitter.
Most interesting is how Marcus is taking some of the key lessons from LinkedIn and applying them to Twitter.
Marketing Spark (The B2B SaaS Marketing Podcast)