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The Town with Matthew Belloni
Which Streaming Shows Hit and Bombed in 2024?
Dec 13, 2024
In this intriguing discussion, the pseudonymous Entertainment Strategy Guy, a former streaming executive known for analyzing viewership trends, breaks down the hits and flops of 2024's streaming landscape. He examines the dominance of crime and drama series on Netflix and the surprising performance of high-budget shows like 'Rings of Power.' The conversation touches on the complexities of streaming ratings, the financial impact of production choices, and the future of superhero films, providing valuable insights into the ever-evolving streaming world.
37:26
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Quick takeaways
- The lack of standardized streaming metrics complicates the evaluation of show success across various platforms, highlighting the need for reliable data.
- The contrasting performance of high-budget vs. low-budget shows indicates a shifting audience preference towards cost-effective, engaging narratives and reality programming.
Deep dives
The Impact of Streaming Ratings Data
The landscape of streaming ratings is currently characterized by a lack of standardized metrics, which complicates the comparison of viewership across various platforms. Despite Netflix's transparency initiative offering some data, many services like Apple TV Plus and Amazon Prime remain opaque, revealing little about their consumption figures. This dearth of information has led to the emergence of third-party data companies that attempt to fill the void by compiling ratings from available sources. Reliable consumption data is crucial for assessing the value of shows and films; without it, determining success becomes challenging.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode