The Story
How Japan paved the way for western ‘kidults’
Mar 28, 2025
Matt Alt, a Tokyo-based translator and writer, explores how Japan's 'kidult' culture emerged amid economic turmoil, allowing adults to connect with their childhood interests. He discusses how this trend has shifted perceptions of adulthood in the West, especially for millennials and Gen Z. The conversation highlights the rise of anime and gaming as mainstream escapes and cultural influences on Western society. Alt reflects on how nostalgia for Japanese pop culture offers comfort and identity, showing that the intersection of youthful passions and adulthood is more relevant than ever.
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Quick takeaways
- Japan’s pioneering culture of 'kidulting' has significantly influenced Western adults, who now embrace childhood interests amidst economic uncertainties.
- The rise of nostalgic engagement with Japanese pop culture during the COVID-19 pandemic highlights its role in providing comfort and mental well-being.
Deep dives
The Rise of Kidult Culture
The concept of 'kidulting' refers to adults who maintain hobbies and interests from their youth, which has gained significant traction in contemporary society. This trend has been especially prominent among Western adults who, influenced by Japanese culture, engage in activities typically associated with children, such as playing video games, collecting toys, and watching anime. The increasing popularity of young adult literature and movies based on comic books illustrates this shift, with adult consumers driving much of the market. Additionally, characteristics previously seen as childish are now embraced, reflecting broader social changes that allow for a more playful approach to adulthood.
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