On today's show, learn how to identify a personal passion and/or need, combine it with your professional skillset, and launch a business that energizes you and your community.

Tammeca Rochester sits down with J and Carol to reveal the story behind Harlem's first and only indoor cycling studio, Harlem Cycle.

From the genesis of her idea, to hiring contractors and renting space, to her pricing strategy focused on "packages and commitments," Tammeca shares a ton of great tips for anyone looking to bootstrap any type of business today.

Download this one, and be sure to subscribe to the BiggerPockets Business Podcast so you won't miss us next week!

In This Episode We Cover:

Tammeca's concise "elevator pitch" for her business
Launching a side business as a parent with a full-time job
Writing down her business plan right at the start
Negotiating a commercial lease
Working with designers to shape the look and feel of her studio
Putting the consumer's desires front and center from the beginning
Getting rejected for a business loan
Why free giveaways don't convert into paying customers
Connecting entrepreneurship with family ("It's OK to bring your kids to work!")
And SO much more!

Links from the Show

Check the full show notes here: http://biggerpockets.com/bizshow60

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