No One Is the Enshittifier of Their Own Story

No One Is the Enshittifier of Their Own Story

Today for my podcast, I read No One Is the Enshittifier of Their Own Story , my latest Locus Magazine column, about the microfoundations of enshittification:

Therein lies the tale. The same people, running the same companies, are all suddenly behaving very differently. They haven’t all suffered a change of heart, a reverse-enscroogening that caused them all to go to bed the kinds of good-natured slobs who made services we love and wake up cruel misers who clawed away all the value we created together.

Rather, these people – leaders of tech companies and the managers and product designers they command – have found themselves in an environ­ment where the constraints that kept them honest have melted away. Whereas before a manager who was tempted to enshittify their offerings had their hand stayed by the fear of some penalty, today, those penalties are greatly reduced or eliminated altogether.

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