My guest this week is unique and so requires a short story.

I met our guest Michael Mayer because of twitter. I followed and enjoyed one of several pseudonymous accounts that he maintains to experiment with ideas. His various accounts have wide followings.

I think many of the best accounts on twitter are anonymous or pseudonymous, and I’ve always made a point to get to know the ones I like best. As it turns out, Michael was also an entrepreneur. He’d been building a new company and was raising a small amount of outside capital.

I didn’t invest personally, in part because he raised it so quickly after I spoke with him. Ever since, I’ve gotten to know him better and followed his company, Bottomless, with interest. You know that I am always hyper transparent about any potential conflicts of interest, so it’s worth noting that while I am not an investor in this company, I expect to be at some point in the future.

The topic of our conversation is both his social media activity and his company. I am a coffee fanatic, and the problem he is solving is one I live. I order a weekly bag of coffee beans, but I often have too much coffee or run out. Bottomless solves this by shipping you a simple scale which you keep wherever you store your coffee, connect to your Wi-Fi, and set your bag of coffee on. It automatically orders new coffee for you at the right time. Thus the name: Bottomless. If you like the conversation, check out bottomless.com

With this podcast, all I’m really trying to do is find, meet, and learn from interesting people. Michael certainly qualifies. I hope you enjoy this unique episode.

For more episodes go to InvestorFieldGuide.com/podcast.

Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub.

Follow Patrick on Twitter at @patrick_oshag

Show Notes

2:06 - (First Question) – Why he writes under a pseudonym online

2:58 – Positive impacts of writing this way

3:45 – His background

5:02 – Habits he improved upon

7:03 – Where did his exploration into technology and start-ups come from

7:33 – Algorithms to Live By: The Computer Science of Human Decisions

10:32 – Elements of business that interest him most

13:26 – Building social capital vs the current state of education

17:06 – What information does he like to consume

18:17 – Zero to One: Notes on Startups, or How to Build the Future

18:34 – Jerry Neumann blog Reaction Wheel | Podcast episode

18:39 – Kevin Simler’s blog Melting Asphalt| Podcast Episode

21:01 – Why the current education system is busted

22:54 – Formation of his business

24:04 – Importance of making things legible

25:54 – On demand delivery vs subscription business models

30:16 – Early day in developing the scale for his business

33:50 – What he learned about coffee roasters

35:29 – thoughts on supplier power

36:17 – The customer relationship

39:50 – Best objections to his business

41:58 – Biggest operational/emotional challenges

42:56 – Best moment

44:39 – Time at Y combinator

46:28 – His unique co-founder story

49:47 – Marketing strategies and acquisition costs

51:37 – The idea of a commercial loop

53:27 – Discarded ideas, such as spaced repetition social networks

57:38 – Having a long-term plan vs reformatting a business into success

1:00:35 – What works on twitter based on his experience

1:03:09 – Most controversial opinion

1:05:59 – Kindest thing anyone has done

Learn More

For more episodes go to InvestorFieldGuide.com/podcast.

Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub

Follow Patrick on twitter at @patrick_oshag

Physicians leading the charge: Dismantling stigma around behavioral health conditions and treatment