How to Market a Private Fund Properly

Aug 10, 2023

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Find us online: https://altfunds.io/

Email us with topic ideas: info@altfunds.io

Spotify: https://open.spotify.com/show/5hmRIlxXPlw5xi7sTp1g0r?si=2047a7ddd14c4431

Apple Podcast: https://podcasts.apple.com/us/podcast/alt-funds-network/id1662025628

Youtube: https://www.youtube.com/@AltFundsnetwork

Connect with Jen on Linkedin: https://www.linkedin.com/in/jenniferhicks20/

Key Topics:

Introduction to Jennifer Hicks (Jen) and her Background:

Set to start a new role as the Director of Partnerships for DRA, which supports female entrepreneurs. Previously was the director of client development at Capital Fund Law Group.

Rules and Regulations Surrounding Marketing Investment Vehicles:

Under 506b, marketers need a pre-existing relationship with potential investors and cannot solicit to unknown individuals. 506c doesn't require a pre-existing relationship, but marketers need to understand the potential investor's background, including investment experience. Legal counsel is essential to ensure compliance with marketing rules and regulations.

Incubator Funds as an Approach:

This method allows fund managers to develop and showcase their fund track records, helping to demonstrate their capabilities and attract investors.

Important Aspects of Marketing and Advertising as a Fund Manager:

Caution is advised when discussing specifics about securities, investment strategies, or performance on platforms like podcasts or other media.Words like "trust" and "confidence" can be problematic and interpreted as guarantees, which can lead to legal issues. Compliance with the SEC's marketing rules is crucial even for emerging managers.

Recommendations for Fund Managers:

Ensuring the alignment between offering documents and communicated strategies. The importance of ongoing review and compliance, not just at the setup phase. Engage with third-party providers that understand the unique needs and challenges of emerging managers.

Disclaimer-

Alt Funds Network LLC and and its affiliates, episode guests, and the companies they represent do not provide tax, legal or accounting or investment advice. This material has been prepared for informational and educational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice. You should consult your own tax, legal, accounting, and investment professionals before engaging in any transaction or making any financial or legal decision based on your specific situation.