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In this episode, Fergus is joined by Olivia Strong: founder of Run For Heroes - the viral campaign that raised >£7m for NHS Charities Together throughout the pandemic.
We discuss how the idea was born, how it developed, the challenges along the way, and how it turned into the viral campaign that became a household conversation in 2020.
Expect to realise why you should just commit, now.
Expect to better understand the challenges of charity fund-raising.
Expect to put a story to the name of Run For Heroes.
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Run For Heroes Website: https://runforheroes.org.uk
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