Do you love going on ghost tours and think about someday leading one yourself, but worry that there aren't enough spooky stories to share where you live? Today's guest used to feel the same way, until she honed her research skills and learned how to uncover ghost stories in the most unlikely of places.
Allison Jornlin launched Milwaukee Ghost Walks back in 2008, after a lifetime of interest in the paranormal. What started as a summer side hustle, has now evolved into American Ghost Walks, a hugely popular ghost tour ghost tour company that operates in more than a dozen cities and which Allison runs with her brother Mike. Today, she focuses on primarily on research and route development for new destinations. In this episode, Allison share's her best tips for researching for a ghost tour, her method for designing new routes, and how she deals with the ongoing challenge of managing customer expectations. And with Halloween just around the corner, I had to ask Allison to share a ghost story with our listeners, so stay tuned until the end to hear that!
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