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Football Weekly
An episode from Women’s Football Weekly: NewCo, WPLL, and a WSL preview
Sep 20, 2024
In this enlightening discussion, journalist Suzanne Wrack, sports reporter Tom Garry, and football analyst Ceylon Andi Hickman dive into the transformative landscape of women's football. They address the impact of NewCo and the new Women's Professional League on funding and visibility. Anticipating the Barclays Women's Super League season, they explore matchday experiences, fan culture, and marketing strategies. The trio also tackles financial challenges and the dynamics within teams like Liverpool and Manchester United, while sharing insights on player movements and their implications.
01:15:26
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Quick takeaways
- The establishment of Women's Professional Leagues Limited aims to enhance growth and focus on players and fans in women's football.
- Chelsea and Manchester City are frontrunners for the upcoming WSL season, with both teams making strategic management and squad improvements.
Deep dives
New Management and Organizational Changes in Women's Football
A new independent company, Women's Professional Leagues Limited (WPLL), has taken over the top two divisions of English women's football, aiming to drive growth and prioritize players and fans. This change is seen as a necessary step as the women's game has outgrown its former management structure under the FA, which struggled to give it the attention it needs. The WPLL has received a £20 million loan from the Premier League to support its initial operations, though there are concerns regarding the sustainability of financial independence and the need for a solid broadcast rights deal. Overall, this transition brings with it both opportunities and uncertainties, particularly concerning revenue generation and structural improvement within the league.
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