How Lewis Road Creamery made gold from chocolate milk

A few short years ago a fellow looking for some good butter for a baguette noticed something odd. Although we were a dairy country if you went to the supermarket and wanted a fancy butter the option came in a blue pack, all the way from Denmark.

Why and what on earth? This thought led Peter Cullinane to try to make his own top-shelf butter, and to then found and grow Lewis Road Creamery, beautifully made, indulgent and to-be-savoured dairy. It’s been quite a ride - with tales of security guards protecting their Whittakers Chocolate milk collaboration, sold out ranges, copycat milks and expansions into bread, ice cream and non-dairy milks to name a few. Lewis Road Creamery is a huge success, and part of that may be that it wasn’t Peter’s first rodeo. He’s an ad man, who ran Saatchi & Saatchi in New Zealand and Australia, and then worked for them in a bog role in New York. On coming home he co-founded Assignment Group -who have always let the work talk for itself, launching Hyundai here and helping Whittakers reach their most-loved brand position. And he also co-founded Antipodes, the beautiful water in the elegant German bottle.

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